The NPP brand has come a long way since I joined the team three years ago. Working with Slalom consulting, we took NPP into the modern world of digital marketing with established brand messaging, guidelines, and new tools.
I developed our brand voice, targeted messaging, and strategic talk tracks to accompany our updated capabilities and brand goals. We delivered the brand vision across multi-channel campaigns and business development assets. In 2019, we launched a complete company rebrand with improved UX, IA, and a fresh brand awareness strategy.
I've created slogans and brand messaging for products such as Talking Rain ICE Tea, Isernios Chicken Sausages, and Microsoft supplier OpenSquare, as well as general contractors, financial companies, restaurants, and entertainers. I’ve named businesses, apartment buildings, medical instruments, and gaming devices. I also own the federal copyright for my freelance marketing name, Textual Healing.
Read My Story to learn more about my skills and career goals.
