I manage and produce strategic paid search and social media campaigns, both in-house and with the help of outside agencies. I have a strong knowledge of SEO and SEM best practices, necessary tools, and data analysis. My search experience allows me to drive leads at a lower cost, while not raising the CPC on already established keywords.
My paid and social projects include multi-platform promotional campaigns for Verizon wireless, Staples, Sherwin-Williams, Ray's Boathouse & Cafe and the Washington Traffic Safety "Drive Sober or Get Pulled Over" initiative, as well as hotels, regional healthcare, financial, and entertainment.
